I'm Sunjay
I’m a systems‑oriented, behavior‑driven product designer.
I design at the intersection of clarity, emotion, and human behavior, so teams can slow down, see clearly, and build products with care.
I build containers, flows, and language that nervous systems can actually say yes to, using loops, rituals, and microcopy to help people keep coming back without burning out.
Previously, I led product marketing and UX content strategy work at Oracle and DocuSign, where I learned how to shape complex stories into clear, behavior‑shaping experiences.
Product Work
Product design, product marketing, and UX content strategy for clients
DocuSign
Product design/product marketing/ux strategy
DocuSign HR: Behavioral UX Design for Enterprise Buyers
Redesigned a complex HR web experience by structuring content, hierarchy, and interaction around hire‑to‑retire loops and key moments of intent—improving CTA engagement by 20% and reducing time‑to‑validation by 25% through clearer information architecture and behavior‑aware design decisions.
Oracle
Product design/product marketing/ux strategy
Oracle Blockchain: Content Strategy & Information Architecture Redesign
Redesigned a complex enterprise landing page to reduce cognitive load and turn a noisy page into a clear decision container—driving 40% higher engagement and 25% more CTA clicks through strategic message architecture and modular design.
Unlatched
Product design/ux strategy
Unlatched: Dual-Profile Dating App Concept
Designed a dual‑profile dating app concept that surfaces different layers of identity in stages, reducing performative “algorithm gaming” and making it easier for people to relax into more authentic connection in a saturated market.
Speculative Explorations
Speculative projects exploring AI-driven discovery and responsive travel booking.
Netflix
Product design
Netflix AI Discovery: Conversational Interface Exploration
Speculative project exploring how conversational AI could turn “what should I watch?” into a lighter, more guided loop, reducing decision fatigue in content discovery. Designed an interaction model that balances gentle, proactive recommendations with clear user control.
Alaska Airlines
Product design
Alaska Airlines: Responsive Booking Flow Redesign
Redesigned search, booking, and check‑in flows for mobile and desktop—turning a fragmented trip into a clearer end‑to‑end journey and simplifying multi‑step decision‑making across responsive breakpoints.
