I'm Sunjay
I’m a product designer focused on systems and human behavior.
I design systems that feel clear and intentional. My approach begins with understanding behavior, how people think, hesitate, and decide, and shaping structure around that reality. Through careful subtraction and thoughtful constraints, I create products that reduce friction and make complexity feel manageable.
Previously, I led product marketing and UX content strategy initiatives at Oracle and DocuSign, where I learned how to translate complexity into clarity and shape narratives that influence behavior.
Product Work
Product design, product marketing, and UX content strategy for clients
DocuSign
Product design/product marketing/ux strategy
DocuSign HR: Behavioral UX Design for Enterprise Buyers
Redesigned a complex HR web experience by structuring content, hierarchy, and interaction around hire‑to‑retire loops and key moments of intent—improving CTA engagement by 20% and reducing time‑to‑validation by 25% through clearer information architecture and behavior‑aware design decisions.
Oracle
Product design/product marketing/ux strategy
Oracle Blockchain: Content Strategy & Information Architecture Redesign
Redesigned a complex enterprise landing page to reduce cognitive load and turn a noisy page into a clear decision container—driving 40% higher engagement and 25% more CTA clicks through strategic message architecture and modular design.
Unlatched
Product design/ux strategy
Unlatched: Dual-Profile Dating App Concept
Designed a dual‑profile dating app concept that surfaces different layers of identity in stages, reducing performative “algorithm gaming” and making it easier for people to relax into more authentic connection in a saturated market.
Speculative Explorations
Speculative projects exploring AI-driven discovery and responsive travel booking.
Netflix
Product design
Netflix AI Discovery: Conversational Interface Exploration
Speculative project exploring how conversational AI could turn “what should I watch?” into a lighter, more guided loop, reducing decision fatigue in content discovery. Designed an interaction model that balances gentle, proactive recommendations with clear user control.
Alaska Airlines
Product design
Alaska Airlines: Responsive Booking Flow Redesign
Redesigned search, booking, and check‑in flows for mobile and desktop—turning a fragmented trip into a clearer end‑to‑end journey and simplifying multi‑step decision‑making across responsive breakpoints.
