Selected Work
Oracle
ux strategy/INFORMATION ARCHITECTURE/CONTENT STRATEGY
How do you make a technical product legible without oversimplifying it?
When two audiences need the same page.
A blockchain landing page serving non-technical buyers who needed context before features, and technical users who needed depth without introductory material. The solution was sequencing complexity rather than removing it.
+40%
STORY ENGAGEMENT
+35%
FASTER DISCOVERY
+25%
CTA CLICK LIFT
DocuSign
UX Strategy/UX DESIGN/CONTENT STRATEGY
How do you expand a product’s identity when its identity is what made it successful?
When the familiarity is the obstacle.
A page whose hierarchy was confirming a narrow perception rather than challenging it. The work was restructuring information architecture and messaging simultaneously, using copy-first wireframes to establish the lifecycle frame before any visual decisions were made.
+35%
FASTER DISCOVERY
+25%
FASTER VALIDATION
+20%
CTA CLICK LIFT
Unlatched
Product design/ux strategy
What conditions let authentic connection happen instead of performance?
When honesty feels risky by design.
A dating app built on the premise that authenticity needs scaffolding. Two equal profiles, guided prompts, and a preview screen before submission. Each one removing a structure that made vulnerability feel exposed.
+40%
PROFILE COMPLETION CONFIDENCE
+80%
DUAL PROFILE COMPLETION
+50%
ONBOARDING COMPLETION
